The Band name we have chosen to use is 'Irreverence'. This is because we liked the word as it represented the kind of attitude we wanted to portray through our image and our music video. The word 'Irreverence' means to go against societal norms and generally having a lack of respect for things that would usually be taken seriously. This can definitely be shown in our music video as we have several different ways we subvert normal ideals in music videos. For example our front lead singer is not as girly as the house and pop genre create their lead singers to be. She is much less sexualised and therefore does not conform to the typical female role in music videos. Our music video in a way promotes drug use and shows the crazy, wild side to taking drugs, without the counterbalance of side effects. This is seen as 'Irreverent' because drug use is a serious problem in today's society, but in our music video, it is taken light-heartedly.
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