We can apply Goodwin's theory to the genre of music videos that I will be researching for my coursework. The first video I am going to look at is Oliver Heldens - Last All Night. This is a perfect example of how Goodwin's theory can relate to any music video.
Do the lyrics match the visuals?
In this music video it is safe to say that the visuals match the lyrics that are being sung. But the music video takes the lyrics and creates a piece that is very out of the ordinary whilst still sticking to the overall message of the song. This allows the artist to create an interesting piece that is engaging and entertaining, gaining fans.
In this scene we see two scientists who are creating a serum, using the science apparatus. While this shot is on screen the performer sings the line "the lights are low." here we can clearly see that the laboratory is dimly lit, creating a mysterious and eerie atmosphere. This is also the first lyric of the song so it sets the tone for the rest of the music video.
The lyric that is sung over this scene is "when you look into my eyes" this is definitely a visual representation of the lyric as the actor is holding the camera in is staring straight into camera. Although this is not the artist Oliver Heldens himself it still evokes a sense of Intimacy as its like he is personally handling our view point on the narrative.
Does the music match the visuals?
This song fits in with the music style of House, a common genre of Oliver Heldens music. The music has a slow build up which is visually presented through the build up of the two scientists trying to figure out the correct formula for the serum. Once the main scientist has figured it out and has gained some sort of power the music goes into the chorus and the bass kicks in. This is then visually presented through the scientist, who is clearly quite old, performing tasks that a normal elderly person would not be able to do such as break dance, weight lift and run extremely fast on a treadmill.
Are there any elements of Voyeurism?
we can argue that one of the scenes in the music video shows elements of sexuality and voyeurism as there are several women lined up outside of a room. It is assumed that they are lined up to have intercourse with the scientist as they come out of the room one by one looking rough and messed up.
We can see elements of voyeurism as the women in the scene have some revealing clothes. The women are placed there to be 'sex objects' in a way. This could be seen as voyeuristic as they are the only women in the music video, portrayed as objects to be played with.
Other than this there are no other elements of voyeurism in the music video.
Are there any intertextual references?
In this music video there does not seem to be any intertextual references to other media texts, but we can see a common trope in sci-fi where the 'weaker' character goes through a science related accident and gains super human abilities and powers.
Are there any noticeable elements of the genre in the music video?
Typically, in alot of house music videos you will see movement and performance. There are alot of dance sequences as the track is upbeat and made for clubs and parties. This music video is no exception as it includes some dance moves from the older scientist.
Here we can see that the older scientist is now dancing in an open hall with a boombox on the floor playing what we assume is the song we are listening to 'Last All Night' these types of dance scenes are definitely an element of house music as they keep the viewers entertained and give them some ideas for what moves to use at the club. A lot of artists will actually make up a dance for their music video to gain more popularity and keep the song and video on everyone's lips.
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