Here, we can clearly see that this shot focuses on the sex appeal of the women in the music video. The shot cuts from a long shot showing of the entire female, to a close up of her behind. This would be to gain the attention of the male viewers. This close up is repeated several times throughout the music video but on different women to show off or promote them to the audience. We can also argue that the tasks that they are doing also appeal to a male audience as these women are doing DIY which would stereo typically be classed as a 'mans' job. But in this music video they seem to subvert gender roles, whilst also playing with them at the same time, by keeping her looking feminine and sexual. The music video is played out like a commercial for power tools, items associated with men, but using women to promote them, which is generally not seen in real adverts for power tools.
In these two close ups we see some facial expression on the woman here. The use of the close up on the face in the first image is to show a sense of intimacy. We get to see the actors facial expressions, this makes the audience feel a small personal connection with the actress. Yet again drawing in the male gaze. The second image is an extreme close up of the woman's mouth, moving her tongue across her lips. This is a sexual manner which is supposed to seduce the audience. We can identify these kinds of mannerisms and voyeurism in many dance music videos since they typically include sexualised women that the DJ enjoy. Due to the DJ's nearly always being male. This common trope of women being included in dance music videos could be due to the fact that many woman go out to clubs and like to dance. As do clubs like to attract female audiences which then attract a male audience. So sexualised women in music videos mirror the club scene.
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