Pop Music Videos

Here are a few more music videos which I find inspiring. These music videos are also in the genre of Pop and House which is the genre that my group are going to be focusing on for our music video project. 

Disclosure's music video for You and Me is a very inspiring video as it has an extremely strong narrative throughout the 3 minutes. It tells a short story of a couple and their journey in a new town. Although the music video has no lip sync, the fast paced editing and mass amounts of locations make up for it. This is because of the video's dynamic nature, the element of movement makes the audience feel as if we are actually there with them in the music video. This could also link into voyeurism as we feel like an observer on this couples life together. This gives off a sense of intimacy and a certain amount of privacy which is shared with us. I would like to take away that editing style as it fits with that style of music which would be pop/house. I also like the idea of subversion of voyeurism as the female is not attempting to be sexual or seductive, but innocent and fun. The subversion of the female is a bold move as it eliminates the male viewer gaze but builds up a star image of someone who is not afraid to be themselves. Typically when a female artist is not playing with their sexuality, we find them more of a role model because there are shown to be strong and independent.

In Far East Movement's, The Illest. I really enjoyed watching the video as it has quite a funny narrative from start to finish. The music video isn't taken seriously which fits the sound of the song as it's an upbeat; fun, party song. The artists 'Far East Movement' have chosen to incorporate themselves within the narrative of the music video, showing them to be light hearted and fun. This also allows us to see a side of them which we would not be able to see at a live performance. The editing is also very manic to match the beat of the song which is something I would hope to incorporate in my work. Finally the costumes and mise-en-scene is also fun and interesting as it is set in an office and the 'characters' played by the group are people that would be typically found in an office, causing anarchy.